Annabel | Floral Ruffle Maxi Dress
Annabel | Floral Ruffle Maxi Dress
Annabel | Floral Ruffle Maxi Dress
Annabel | Floral Ruffle Maxi Dress
Annabel | Floral Ruffle Maxi Dress
Annabel | Floral Ruffle Maxi Dress
4.7/5 | 1700+ reviews

Annabel | Floral Ruffle Maxi Dress

$269.95 $139.95 Save $130
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HAPPY ANNIVERSARY 🤍

Buy 2 →Extra 15% off

Buy 3 →Extra 20% off

Buy 4 →Extra 25% off


🎁 Our little anniversary thank you: every 10th order is fully refunded our way of celebrating a year we owe to you.

Only a few left in each size. If you can still add it to your cart, it's meant to be yours.

Description

Annabel is the dress for the days that matter a little more. A soft floral print flows through a deep V neckline and a gently ruched waist that gives you a waistline without holding you in. The skirt falls long and full with a graceful ruffle at the hem, so it moves beautifully as you walk. Lovely for a garden lunch, a wedding, or an evening where you want to feel properly dressed. It looks far more expensive than it is.

Details

  • Material: Soft, lightweight woven fabric with a gentle drape.
  • Fit: Flowing, with a softly ruched waist that defines without gripping.
  • Neckline: Deep V neck.
  • Skirt: Full maxi length with a ruffle hem.
  • Care: Gentle machine wash, cool iron if needed.

At Emma & Charlotte, your satisfaction always comes first. We believe in keeping you informed every step of the way, from the moment you place your order to the day it arrives. Enjoy free shipping on every order, delivered safely and reliably across New Zealand with NZ Post.

Shop with complete peace of mind. If for any reason you're not happy with your order, simply send it back within 30 days for a full refund. Shopping with us is worry-free.

At Emma & Charlotte, we believe that caring for you goes far beyond the perfect fit. It's the heart of who we are. Whether you're seeking sizing advice, tracking an order, or need assistance with a return, our friendly team is always here for you. We treat every customer like family, with patience, honesty, and attention to detail.

We'd love to hear from you. Reach us anytime at info@emmaandcharlotte.com and we'll make sure your experience is as beautiful as your purchase.

Over 30,000women across New Zealand have made Sarah & Christine their go-to, rating us 4.8 out of 5. Behind it all is a mother and daughter who pick every piece to flatter real bodies, with honest sizing and easy returns that take the worry out of shopping online. Because feeling seen, never sidelined, is the whole reason we're here.

Real words from women like you 🤍

Excellent ★★★★★ ★★★★★ 4.7/5
Product
★★★★★

I nearly talked myself out of it thinking I might be a bit old for this style, but my daughter said, "No, keep it. It really suits you." I've worn it so many times since and always get compliments.

Patricia, 64
Wellington
Product
★★★★

I appreciated that the fabric was described honestly. Slightly see-through, but airy and very comfortable in warm weather.

Carol, 49
Christchurch
Product
★★★★

Feels nice on the skin and does not itch. That is a dealbreaker for me and this one passed the test.

Anne, 66
New Plymouth
Product
★★★★★

I was a little worried about ordering clothes online at my age but the size guide was spot on. Very happy with the fit.

Margaret, 61
Tauranga
Product
★★★★

Was hesitant at first because I hadn't heard of the brand, but now I'm glad I gave it a chance. I'll be back.

Diane, 56
Christchurch
Product
★★★★★

The fabric feels lovely and soft and the colours are even nicer in person. Very happy with this one.

Jill, 54
Wanaka
Product
★★★★★

I was worried it might look inexpensive in person, but it's beautifully made and sits really nicely. Warm without being bulky.

Susan, 49
Queenstown
Product
★★★★★

I don't usually buy clothes online, so I ordered two sizes just in case. The size guide was accurate and the smaller size fitted me well. Returning the other one was easy. I'll definitely be ordering from here again.

Ali, 69
Queenstown
Product
★★★★★

Really impressed with the quality, and it arrived much faster than expected.

Linda, 58
Auckland
🎁 Every 10th order is on us, fully refunded.

Place your order during our moving sale and you might just get it completely free. No codes, no catch. If yours is the lucky 10th, we'll refund every cent, straight back to you.

Frequently Asked Questions

Yes! We offer free shipping on all orders within New Zealand. Because every order deserves to arrive with a little extra love from Wellington.

Orders within New Zealand are typically delivered within 3 to 5 business days. Once your order has been dispatched you will receive a confirmation email with your tracking number. You can follow your order in real time via our Track Your Order page.

We offer a 30 day return policy. If you are not completely happy with your purchase, simply contact us at info@emmaandcharlotte.com within 30 days of receiving your order and we will guide you through the return process. Items must be unworn and in original condition with tags attached. For full details please visit our Return Policy page.

If your order hasn't shipped yet, we'll do our best to accommodate changes or cancellations. Reach out to our support team as soon as possible for assistance.

If you experience any issues or have questions, do not hesitate to reach out to us directly at info@emmaandcharlotte.com Charlotte and Emma personally read every message and will get back to you within 24 hours, Monday to Saturday.

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