HAPPY ANNIVERSARY AND IT'S ALL THANKS TO YOU ✨

Charlotte opened a small Wellington shop for the women everyone else looked straight past. Today she runs it with her daughter Emma and this year marks another year of dressing women who'd been made to feel invisible. To celebrate, everything is up to 50% off.

Consider this our thank you.Mix and match anything in the store.

Discounts apply automatically at checkout and sale pieces are still returnable, because we'd never ask you to gamble. 🤍


30 products
Save $95.95
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Mikaela | Off-Shoulder Maxi Dress
$193.90 $97.95
Save $126.95
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Maxi Embroidered Cotton-Linen Dress
$253.90 $126.95
Save $126.95
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Asymmetrical Cotton-Silk Set
$253.90 $126.95
Save $126.95
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Bohème Linen Ensemble
$253.90 $126.95
Save $126.95
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AliceLeon™ | Maxi Shirt Dress in Silk
$253.90 $126.95
Save $77.95
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AliceLeon™ | Elegant Long Draped Dress
$155.90 $77.95
Save $77.95
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Lina Dress | Natural Elegance for Everyday
$155.90 $77.95
Save $116.95
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Catherine | Elegant Ruffled Dress
$233.90 $116.95
Save $75
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Selora | Maxi Flow Dress with Halter Neck
$139.95 $64.95
Save $116.95
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Denise | Midi Floral Dress
$233.90 $116.95
Save $110.95
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Elegant Draped Satin Maxi Dress
$221.90 $110.95
Save $124.95
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Maxi V-Neck Dress
$249.90 $124.95
Save $117
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Maxi Dress with Palm Print
$233.95 $116.95
Save $117
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Mini Lace Dress with V-Neck
$233.95 $116.95
Save $104.95
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Elegant Sleeveless Mini Dress with Cutout
$209.90 $104.95
Save $89.95
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Backless Mini Sequin Dress
$179.90 $89.95
Save $117
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Luxurious and Soft Satin Maxi Dress
$233.95 $116.95
Save $117
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Elegant and Minimalist Draped Maxi Dress
$233.95 $116.95
Save $117
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Elegant Long Dress with Trendy Slit
$233.95 $116.95
Save $117
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Maxi Lemon Wrap Dress
$233.95 $116.95
Save $117
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Blush Pink Floral Maxi Dress
$233.95 $116.95
Save $117
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Floral Satin Maxi Dress
$233.95 $116.95
Save $117
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Maxi Printed Dress in Bohemian Style
$233.95 $116.95
Save $117
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Floral Satin Midi Dress
$233.95 $116.95
Save $117
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Pink Belted Maxi Dress
$233.95 $116.95
Save $117
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Azure Printed Maxi Dress
$233.95 $116.95
Save $117
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Baroque Maxi Dress
$233.95 $116.95
Save $117
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Printed Pleated Maxi Dress with Retro Style
$233.95 $116.95

Real words from women like you 🤍

Excellent ★★★★★ ★★★★★ 4.7/5
Product
★★★★

I appreciated that the fabric was described honestly. Slightly see-through, but airy and very comfortable in warm weather.

Carol, 49
Christchurch
Product
★★★★

Feels nice on the skin and does not itch. That is a dealbreaker for me and this one passed the test.

Anne, 66
New Plymouth
Product
★★★★★

I was a little worried about ordering clothes online at my age but the size guide was spot on. Very happy with the fit.

Margaret, 61
Tauranga
Product
★★★★

Was hesitant at first because I hadn't heard of the brand, but now I'm glad I gave it a chance. I'll be back.

Diane, 56
Christchurch
Product
★★★★★

The fabric feels lovely and soft and the colours are even nicer in person. Very happy with this one.

Jill, 54
Wanaka
Product
★★★★★

I was worried it might look inexpensive in person, but it's beautifully made and sits really nicely. Warm without being bulky.

Susan, 49
Queenstown
Product
★★★★★

I nearly talked myself out of it thinking I might be a bit old for this style, but my daughter said, "No, keep it. It really suits you." I've worn it so many times since and always get compliments.

Patricia, 64
Wellington
Product
★★★★★

I don't usually buy clothes online, so I ordered two sizes just in case. The size guide was accurate and the smaller size fitted me well. Returning the other one was easy. I'll definitely be ordering from here again.

Ali, 69
Queenstown
Product
★★★★★

Really impressed with the quality, and it arrived much faster than expected.

Linda, 58
Auckland